Marketing Manager

POSITION TITLE: Marketing Manager
FLSA STATUS: Exempt/Full Time
REPORTS TO: VP of Sales & Marketing

POSITION SUMMARY:
The Marketing Manager is responsible for managing the marketing of all Globe products from strategic planning to tactical activities.  The role is responsible for creating and implementing a marketing communication and training plan. Familiarity with the distribution channel and go to market organization.  Relies on extensive experience and judgment to plan and accomplish goals. Leads and directs the work of others. This person pulls together, communicates and collaborates with the right team of company resources to manage marketing toward synchronized, effective and strategic practices

ESSENTIAL FUNCTIONS:

• Creates, manages and executes the Marketing and Communication plan

• Works closely with the Product Line Manager to launch new products
• Creates content articulating the value proposition of our products and services
• Provides detailed information, training and product marketing collateral material to assist sales and other departments
• Manages marketing team, meetings and planning sessions
• Develops and executes marketing plans for trade shows and other events. Supports the marketing of existing and new products and services.
• Coordinates advertising, marketing communications and public relations efforts
• Plans, directs and implements marketing communication activities. Responsible for communicating consistent messages across print and electronic media, including the company website. Ensures key strategic messages are communicated effectively to target audiences
• Produces, or acts as liaison with agencies who produce, public relations materials, advertising and marketing collateral material
• Creates media advertising schedule, buys media and assists in creation of media advertisements
• Assists in managing the execution of key marketing programs/projects
• Monitors progress of marketing plans and collaborates with other key functional areas and manages outside agencies to accomplish objectives on schedule and within budget
• Observes and analyzes new trends and competitive activities to seek out innovative ways to build the brand
• Manages events; including meetings, trade shows and exhibits.
• Establishes curricula, appropriate medium for delivering and executes sales training
• Develops marketing collateral material, ensuring valid, current and accurate content, including case studies, sell sheets; both product and segment, and competitive comparisons in conjunction with the Director of Product Management.
• Plans develops and executes print and media marketing campaigns to support domestic channel, national account and international sales
• Maintains database of media/advertising and press contacts
• Writes and distributes press releases, product spotlights, etc.
• Manages media relations, researches editorial opportunities and builds relationships with key industry media
• Proactively establish and maintain effective working team relationships with all support departments
• Other tasks as assigned by your supervisor

GENERAL WORKPLACE EXPECTATIONS:

• Understand and adhere to Globe Vision, Mission, and Core Beliefs.
• Adhere to all Globe policies as stated in the Employee Handbook.
• Establish and maintain cooperative working relationships with colleagues.

QUALIFICATIONS:

• Bachelors Degree or 4+ years’ experience in B2B marketing

• Ability to read, analyze and interpret common trade publications, financial reports, and legal documents
• Ability to write articles for publications and conform to the prescribed style and format
• Ability to maintain professional internal and external relationships that meet company core values

REQUIRED MENTAL/PHYSICAL ABILITIES:

• This position is in an office environment.
• Able to sit for prolonged periods of time
• Can stoop, bend and lift at least 50 lbs. on occasion

If you are interested in applying for this position, please submit a cover letter and resume detailing your qualifications to rfeasel@globefoodequip.com
Globe Food Equipment is an Equal Opportunity Employer.